The first jingle the company used was ‘Ace is the place with the helpful hardware man.’ This highlighted the fact that the company invests a lot of time and money in developing excellent customer service. Customers who are working on home improvement projects can be sure staff will help them find it when they need it. Because Connie Francis was a household name in the 1970s, she was quickly recruited to sing the jingle. Her voice is sure to have been instantly recognizable to many of her fans. Although this jingle has been used recently, Connie Francis’ voice is no longer on it. This is mainly because the words have been changed slightly, and the lyrics are often left out altogether.

Source: NCESC